Wednesday, August 26, 2009

Query Letters:
make them interesting, specific and persuasive


Your query letter should be interesting
§ Your query should introduce a fresh idea/topic/angle.
§ The idea should be set off in the type so it is easily viewed.
§ Your idea should be presented at the very beginning of your letter.
§ Your lead-in should excite the editor.

Your query letter should be specific
§ Keep your query letter to a single page in length.
§ Lay out exactly what you intend to include and exclude from your article.
§ Give a proposed article length. Round to the nearest 100 for under 2000 words and to nearest 500 for articles over that length. The length should be appropriate for that publication.
§ Identify which section of the publication you believe your article fits within.

Your query letter should be persuasive
§ Include writing samples that are appropriate to the publication, article topic, and writing style you believe the publication is looking for.
§ Present any credentials or awards you have that show you are qualified to write, especially about this subject.
§ Identify other similar publications that have published your work.
§ Identify any sources you have that you feel would help persuade the editor.
§ Your article should show why you are the best and only person to write this article for them.
§ Close your letter with a phrase such as: “I look forward to hearing from you. Please write or call if you have any questions.”


Respond promptly when a query is accepted
§ When an editor expresses interest in (solicits) your article, send it to them promptly. In your cover letter, remind them of their request.
§ You do not need to enclose an SASE when sending your article.

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